Tools to measure your AI visibility in Spain (2026)
If you want to know whether ChatGPT, Gemini, Perplexity or Claude recommend your business, you can ask by hand or use a tool that does it for you every week. There are already several built in Spain, and they do not all measure the same thing. This is a comparison of those with a website and prices in euros, what each one measures and who it suits best.
English translation of the Spanish comparison. Published on 2 October 2026 by Salvador Nadal.
A disclosure first: Nombradía, which publishes this page, is one of the tools on the list. That is why there are no scores and no «best»: there is data published by each company (prices read on their websites on 2 October 2026, which may change) and the kind of business each one is designed for. If you spot a mistake, write to hola@nombradia.com and we will correct it.
What a good AI visibility tool needs to do
Before comparing, it helps to know what to ask for, because the problem has a catch: an assistant never gives the same answer twice. A serious tool:
- Repeats each question several times and on several days, and gives you a percentage, not a «yes» or «no» from a single answer.
- Asks the way your customers do, without your name in the question, and in your area if your business is local.
- Measures several assistants: ChatGPT is the most used in Spain, but Gemini, Perplexity or Claude recommend different things.
- Shows you the sources the AI cites, because that is where the things you can change are.
- Keeps the answers so you can check what the report says.
The Spanish tools, one by one
Surfeo
A Spanish AI visibility platform (surfeo.ai) aimed at small businesses and agencies, with its
own score, many guides and free tools (bot checker, llms.txt and structured data
generators). Published prices: free plan limited to ChatGPT and 5 questions;
Starter €39/month (3 assistants, 40 questions); Growth €99/month (4 assistants); per-client plans
for agencies. Suits those who want to track their own set of questions and work
on content.
TrueRanker
A Spanish Google rank tracker that has added AI visibility (trueranker.com). Published prices (annual billing): Starter €39/month (50 questions, 4 of 7 assistants), Pro €69/month (all 7, including Claude, Grok and DeepSeek), Agency €129/month. Suits those already doing SEO who want Google and AI in the same dashboard.
Antropus
A Spanish platform (antropus.io) with credit-based plans and many specialised tools. Published prices: Lite €15, Starter €35, Pro €99, Agency €299 per month, and a free plan. Suits technical users and agencies who want lots of features.
LLM Pulse
A tool of Spanish origin (llmpulse.ai) with a lot of data content: studies, an AI crawler index and free tools. Published prices: €49, €99 and €299/month. Suits brands and marketing teams tracking many questions at once.
GEOPilot
More a generator of AI-optimised content than a measurement tool (geopilot.es). Published prices: free, €19, €49 and €99/month plus VAT. Suits those who need to write articles rather than measure.
Nombradía
Ours (nombradia.com). It asks six assistants (ChatGPT, Gemini, Perplexity, Claude, Grok and DeepSeek) what a customer would ask in your town, your province or the whole of Spain, also measures your position on Google and the map for those searches, compares you with your competitors and gives you the task list with the technical files already written. It archives every answer. Price: from €29/month per business (two areas), VAT included, no minimum term, expandable from the dashboard; free check without sign-up. Suits local businesses and small companies that do not want to set up questions or learn a tool: you give your sector and area and the tracking is set up for you. The dashboard and reports are in Spanish for now.
International tools, in English
If you work for large brands or in several countries, there are English-language tools with a longer track record: Profound, Peec AI, Otterly.AI, Scrunch or AthenaHQ, and the AI modules of SEO suites such as Semrush, Ahrefs (Brand Radar) or SE Ranking. They usually charge in dollars, by number of questions, and are designed for marketing teams rather than the owner of a local business.
Summary: which to look at for your case
| Tool | From (€/month) | Mainly designed for |
|---|---|---|
| Nombradía | 29 (VAT incl.) | Local businesses and small companies that want the tracking done for them |
| Surfeo | 39 (and free plan) | Small businesses and agencies managing their own questions and content |
| TrueRanker | 39 (annual) | Those already tracking Google rankings |
| Antropus | 15 (and free plan) | Technical users and agencies |
| LLM Pulse | 49 | Brands with many questions |
| GEOPilot | 19 + VAT (and free plan) | Generating content, not measuring |
Prices read on each company's website on 2 October 2026. Check them before signing up: they change often in this market.
Frequently asked questions
Is there a free tool to see whether ChatGPT recommends my business?
Yes. Several have free checks or plans with limits: Surfeo, Antropus, GEOPilot and Nombradía, among others. A free check gives you a snapshot; to see how things change you need repeated measurement.
What is the difference between measuring AI visibility and SEO?
SEO measures your position in Google's list of results. AI visibility measures whether an assistant names you in its answer, and how often, because the answer changes from one time to the next. What helps one usually helps the other, but they are measured differently.
How often should I measure?
For a local business, once a week or once a month is enough: changes in sources and models show up over weeks, not hours.